Website Evaluation of DISPERDAG Section of the Average Price of Standard Needs Using the WEBQUAL 4.0 Method

ABSTRACT


INTRODUCTION
Technology is part of supporting activities in various sectors of companies/organizations whose development should not be ignored. Because, with the existence of information technology makes work more effective and efficient [1]. Along with many government organizations using information technology as a means of disseminating information and offering public services online. The Madiun City Trade Office is one of the organizations that has utilized technology. One of the technologies used as a service for the community by DISPERDAG is SISKAPERBAPO which can be accessed at https://siskaperbapo.jatimprov.go.id, which functions as a medium of information communication and a means for the public to find out about public services/public communicative programmed by DISPERDAG. The community can easily access and get price updates for basic necessities at Pasar Besar City of Madiun. The existence of internet facilities helps governance management to be stronger and structured which results in more effective performance [2]. In accordance with the mission of DISPERDAG to continue to provide quality services for the community, especially the City of Madiun. The quality of services provided to the public in the form of a website as digital access is expected to make it easier for users so that later the public will continue to use the SISKAPERBAPO service to see price updates so as to minimize fraud in the selling price aspect of basic commodities. In providing the best service to users, government institutions should prioritize service quality. Therefore, the success of the service quality of the SISKAPERBAPO website has not been known as long as the website is implemented. This is because there has never been an evaluation of website quality based on user satisfaction [3]- [5]. It goes without saying that a website that is useful for assisting users in obtaining information must maintain quality in terms of information delivery and user interaction [6]. Good service quality is offered from the user's point of view as well as the service provider's point of view.
Satisfaction evaluation was carried out on one of the DISPERDAG websites with the aim of providing a recommendation for the DISPERDAG website manager to find out whether the developed website has good service quality for users (the public). This evaluation activity was carried out because the information provided by DISPERDAG has not been effectively absorbed through this website so that people are not too interested in visiting digital sites as a means of information. Is it because the website is difficult to access or people are not used to digital sites to obtain information about prices and trends of staple foods and so on. User satisfaction plays an important role in evaluating the quality of services provided through the website as a reference for determining the level of satisfaction required by users [7]- [9]. Evaluation of website service quality can be used as a material consideration to find out whether website quality has a significant relationship with user satisfaction for users, and whether the site provides high quality information to users, interesting interactions, and proper use by evaluating website effectiveness using effectiveness measurements from perspective of user satisfaction using the webqual 4.0 method [10]- [12].
The evaluation phase was carried out using the webqual method based on user perceptions to measure the quality of the SISKAPERBAPO website. There are several methods that can be used to measure quality, but in the context of this study the webqual method was used to measure the quality of the SISKAPERBAPO website. The webqual method is considered the most appropriate to use because other methods also measure quality, but not for assessing websites but aspects of their services. In addition, the webqual method only produces a value of the quality of a website, then it is continued with an importance-performance analysis to obtain information on which aspects have met user needs and which aspects need improvement according to user expectations. In obtaining the data, the researcher will provide questionnaires to the general public in order to measure the quality of the website [13]- [17]. With activities directly related to DISPERDAG which is responsible for providing public services in trade, markets and consumer services, the selection of respondents is considered very important. The results of these respondents were used to measure the respondent's opinion about the quality level of SISKAPERBAPO before asking the public to answer a questionnaire about user experience with the SISKAPERBAPO website. The webqual 4.0 method is a very effective measurement technique for assessing website quality which is determined by three variables, namely Usability Quality, Information Quality, and Interaction Quality.

RESEARCH METHOD
The research method used is a questionnaire-based survey method that is distributed to respondents, namely the general public. The prepared questionnaire contains a list of questions based on Table 1[17]- [20], namely the webqual 4.0 Instrument. In the webqual 4.0 standard, the total number of questions is 23 questions consisting of 7 questions for usability dimensions, 7 questions for information quality dimensions, 6 questions for service interaction quality dimensions and 12 questions for user satisfaction. In distributing the questionnaire later, to measure the parameters of each variable using a Linkert scale with a score in Table 2 [21] as follows : After getting the method for measurement and assessment, the next step is to collect data. Data collection was obtained from DISPERDAG as the object of research. Data collection methods include observation, interviews, surveys and literature studies.
1. Observation, this stage is carried out as a search for research objects that are in accordance with the scope of the discussion, namely the evaluation of the DISPERDAG website to measure user satisfaction, namely the community in using the SISKAPERBAPO information technology platform. 2. Interview, this activity aims to obtain information about the SISKAPERBAPO information technology platform regarding features, functions and information on public services provided to users/community. All of this information will later be used to create measurement variables and assess user satisfaction with research outcomes in the form of recommendations for improvements based on user and expert judgment. 3. Survey, in this study for the survey stage using a questionnaire distributed to respondents, namely the general public. Furthermore, the data obtained from the distribution of the questionnaire was carried out for data analysis which included data testing (validation test and reliability test), hypothesis testing (multiple linearity) and results testing (Normality Test and Heteroscedasticity Test). The distribution of questionnaire questionnaires to 57 ISSN: 2721-3056 r respondents (general public) obtained data that can be used as an evaluation can be seen in Table 3 [22] below : The 57 respondents involved in this study can be classified into several groups, namely age, education and gender as shown in Figure 1 below : Figure 1. Classification of Respondents' data based on age 4. Library Studies, activities that aim to obtain data related to relevant topics such as books, journals, internet and others. Then after obtaining the required research data, in Figure 2 below is the research flow as a description of the stages starting from problem identification, data collection, making questionnaires as a webqual 4.0 instrument, data analysis, data assessment, results and conclusions on the research object, namely the Technology platform SISKAPERBAPO information. The UI display below is the SISKAPERBAPO website display. Figure 3 is the information homepage of the SISKAPERBAPO website which informs the average price of foodstuffs including rice, onions, sugar and others in the East Java province. Figure 4 is a

Data Analysis Results
The validity and reliability of this study were evaluated by conducting it on 57 participant questionnaire data. The findings of the validity and reliability tests conducted on 57 samples are listed below.
1. Validity Test The fact that there were 57 respondents to the questionnaire made it possible to judge its validity. The Degree of Freedom (df) obtained from the number of respondents is reduced by 2 (df = N -2) to obtain r. The Degree of Freedom used in this study is df = 57 -2 = 55, with a level when r count is more than 0.05 and a significance of 5%, or 2.75, with r count > 0.334 the measuring instrument is declared valid and vice versa if r count < 0.334 then declared invalid.

Reliability Test
It can be concluded in Table 4 below that each variable in the Table above shows that > 0.60 and of the 23 question items in the questionnaire can be trusted because the results of the reliability test of the questionnaire on each of the 23 questions show that Cronback's Alpha > 0.60.  Table 5, where in Table 6 it is at the level of a "Very Strong" positive connection, it means that the relationship between the US X1 and USF Y variables is unidirectional and has an r value of 0.820. There is a substantial relationship between US X1 and USF Y variables if the usability is very strong. This correlation is measured at the significance level (0.000 ± 0.05).  The relationship between the variables IQ X2 and USF Y in Table 7 is unidirectional because it has r = 0.657 and meets the criteria for a "strong" positive relationship level. With a significance threshold (0.000 0.05), it can be concluded that there is a substantial relationship between the variables IQ X2 and USF Y if the information quality is high.  According to the connection level requirements in Table 5 is "Strong" positive, the relationship between the SIQ X3 and USF Y variables in Table 8 is unidirectional and has an r value of 0.732. There is a substantial relationship between the variables SIQ X3 and USF Y if the interaction quality is high. This correlation has a significance level (0.000 0.05) which indicates that it affects the level of user satisfaction.

Assessment based on the results of the questionnaire
The results of the responses from each respondent's response to the questionnaire question items that the researcher gave can be seen in Table 9 below based on the questionnaire that the researcher has collected, the following is the percentage data. After calculating the distribution of responses from respondents, the value interpretation will be calculated based on the questionnaire question items with a recapitulation of collecting questionnaire data totaling 57. Each question item will be calculated using a Likert scale on the questionnaire used. The calculation as a determinant of the percentage results from the interpretation of the total research score is as follows : IS = !"#$% '()($*+, -+"*( ./($% -+"*( x 100% ……………………………………………………………………(i) Information : Total research score à respondent's answer x weight value (1-4) Ideal score à Highest value scale (4) x number of respondents 57 Table 7 below shows the quality evaluation and explanation of each indicator on each questionnaire item. Based on the findings of the SISKAPERBAPO website service quality measurement. The results of the evaluation on the SISKAPERBAPO website state that the appearance of web design is the main thing that must be addressed even though the menu runs well, is easy to find, and is responsive on mobile phones, but users want a neater appearance and an up-to-date design.