Integrated Multi-Income Stream Performance Dashboard: a Japanese Corporate Banking Case

Authors

  • Krisnhu Hananta Rachansa School of Business and Management, Institut Teknologi Bandung
  • Wasesa Meditya School of Business and Management, Institut Teknologi Bandung

DOI:

https://doi.org/10.59395/ijadis.v5i1.1313

Keywords:

Marketing Performance Dashboard, Executive Dashboard, Business Analytics, Corporate Banking, CRISP DM

Abstract

In response to the complex operational challenges faced by Japanese Corporate Banking (JCB), arising from the coexistence of disparate core banking systems post-merger, this study aims to address inherent issues affecting marketing performance monitoring. The existing condition at JCB is characterized by data inconsistency, limited system interoperability, and fragmented income tracking through multiple Excel reports and management systems. Recognizing the gaps in the current setup, the research question revolves around how to enhance marketing performance monitoring effectively. The research objectives, therefore, encompass the development and implementation of a tailored integrated report utilizing the CRISP-DM methodology. This innovative performance dashboard harmoniously consolidates data from diverse sources, presenting a cohesive representation crucial for comprehensive marketing performance assessment. Leveraging advanced methodologies like data normalization and cross-platform integration, the research approach ensures streamlined income tracking, mitigating existing limitations. The data, drawn from various product applications, undergoes meticulous processing to facilitate a unified view on the integrated dashboard. The anticipated result is a significant improvement in monitoring efficiency, heightened data accuracy, and an empowered decision-making process within JCB's operations. The business implication of this initiative is the tangible enhancement of the bank's ability to comprehensively assess income performance, thereby elevating the quality of strategic decision-making and reinforcing JCB's competitive positioning in the banking sector.

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Author Biography

  • Wasesa Meditya, School of Business and Management, Institut Teknologi Bandung

    Meditya is an assistant professor at the School of Business and Management, Institut Teknologi Bandung. He holds a Ph.D. in Management Information Systems from Rotterdam School of Management, Erasmus University, Netherlands, an M.Sc. in Logistics Engineering from Duisburg-Essen University, Germany, and a Bachelor of Mechanical Engineering (S.T.) from Institut Teknologi Bandung. His career spans work with international companies, including General Motors Europe - Germany and Rotterdam School of Management - the Netherlands. In Indonesia, he has served as an executive and consultant for a diverse range of organizations, from private companies and state-owned enterprises (BUMN) to notable start-up unicorns and ministries. His primary research and teaching areas revolve around leveraging advanced information systems to enhance business decisions, with a particular emphasis on business analytics. His work has been featured in renowned publications like IEEE Access, Journal of Enterprise Information Management, Decision Support Systems, Journal of Cleaner Production, etc.

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Published

2024-03-15

How to Cite

Integrated Multi-Income Stream Performance Dashboard: a Japanese Corporate Banking Case (K. H. Rachansa & W. Meditya , Trans.). (2024). International Journal of Advances in Data and Information Systems, 5(1), 12-28. https://doi.org/10.59395/ijadis.v5i1.1313

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